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  • Writer's pictureProcyon Creations

Why Trade Shows Are Still Vital In Business Promotions

To participate in a trade show can be one of the most valuable ways to promote your brand to potential customers. These events are great opportunities to network with people in the similar industry as you. The company can also understand its competitor business during the trade show, so that they can understand what they are offering in the market.

Every marketing strategy is different and unique in their own way. Even in the current era where digital marketing is very prominent to take advantage in order to gain attention to their target market in the digital landscape, face to face networking are always effective to generate leads. Some big companies that take part in important trade shows of their niche is to promote their brand name in the market and to also show that they are a market leader in the specialist field.

According to statistics as complied by, “The cost of a face-to-face meeting with a prospect at a trade show is $142. The cost of a face-to-face meeting at a prospect’s office is $259. By promoting at an expo, you find a much more cost-effective way to have face-to-face conversations with potential prospects.”

A trade show expert by the name of Alice Heiman, who co founded TradeShow Makeover has indicated that one of the key factors to ensure your exhibition campaign is a success, it is "Preparation". Early preparation is always important to ensure all the administrative and operation matters are already prepared in advance, it could be between venue organizer or suppliers.

Here are 6 ways to ensure a high rate success of your trade show planning.

1) Start planning early: Once the exhibit space has been purchased, planning to determine which company will assist to your booth fabrication and other venue administrative matters. For Procyon Creations, we do assist our clients not only with designing the booth and project planning of booth construction, our team ensures all administrative matters are submitted to organizers in a timely manner, giving our clients stress free to any pending work that needs to be done.

2) Research: Ensure you know everything about the show, the speakers, exhibitors, attendees, topics, trends and anything that will be able to assist you in planning your messaging for email and conversations. Choose a thread which you can use it before, during and after the show that will be unforgettable. The best thing you can do is to show impact by tying what you do to an industry trend

3) Message out your trade show presence: The messaging should be based on the information found of what you have researched. The pre-show message, should go with the flow into the show message which should flow into the post show message. It should stay the same with the images that will go with your message, they should be unforgettable and match in line with your online presence.

4) Schedule appointments. Your should ensure that your customers and prospects are able to meet with you at your booth in advance. As during the trade show period, it will be very busy period as many attendees will come to your booth to inquire about your business services.

If you are planning for your next exhibition campaign, we are more then happy to assist you with your exhibition booth design and fabrications. Do inquire more details with us!

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